July 2021 - present
Sun God Archery at UCSD, founded in 2013, is one of the leaders in the collegiate archery community. After struggling over the past school year of pandemics, the club is coming back in person. Our new 2021-2022 president, Chong Zhang, with his knowledge of management, decided to rebrand the club to give it a fresh new look before the starting of the new school year. As the club's vice president, with my knowledge of graphic design, I cooperated closely with him, developing and fulfilling his plans. We recycled a club logo image in the past: I used Adobe Illustrator to refine the file, and the whole board of officers redefines the brand colors together. So, based on the new logo, I headed out to design family program logos, recruiting flyers, GBM slides (collaborative, based on Canva template), and team jerseys (in progress, collaborating with team captains). The club website currently only has a logo updated by the webmaster, but I find there is still room for refinement. I may redesign it next year as I am planning to apply for the website manager position by then. Going back to this school year (2021-2022), I may also initiate some small design projects such as club T-shirts and stickers later, as they are also an important part of fundraising and club branding.
July 2021
SGA family program is a social program that is being experimented with and developing through the club's history. The remote status of last school year forced the program to a halt, but the officers have agreed that it will be one of the programs that we focus on building up. Although the past families no longer exist, we keep the three family names from the club's history, and I designed three family logos based on my interpretation of the names.
https://s3-us-west-2.amazonaws.com/secure.notion-static.com/3440f055-c735-4267-98c1-ad16531a94e3/SGA_family_logo.pdf
August 2021
First Draft
Second Draft
Final Draft
March 2022
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