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<aside> <img src="/icons/info-alternate_orange.svg" alt="/icons/info-alternate_orange.svg" width="40px" /> Collaborating with the event coordinator of the San Diego Bird Festival at the San Diego Audubon Bird Society, I am working on illustrating and designing the 2023 version festival shirt.

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Task Analysis

Content

• Bird of the Year (mascot)
• Year: 2023
• Title: San Diego Bird Festival (cool & readable font, align with the art)
• San Diego Audubon Logo

Visual Style

• Have the bird being recognizable as a species
• No speical rules for color
• Message: fun, love birds, birds are cool
• Took the idea from the photo but make it like a independent work

Visual Style - Bird Specific

• Ink illustration of bird in action
• Having the bird coming towards the people, engage with the audience — have eye contact
• Preferred competitios: a bird in flight; a group of birds
• Considered bird type: bird of prey (e.g. falcon)
• Use multiple references to construct the pose in right proprotions
• Action is important

Customers

• Bird lovers - pay attention to the accurate species details of the bird
• Generally an older age group - design should appeal to their aesthetic (reference: 1970s graphic shirt)

Print info

• Jan.15 send to print
• Good quality silkscreen, not transfers
• Access to lots of T-shirt styles and colors
• Short sleeve, long sleeve, women

Past Works by SD Audubon

V1: Brainstorm

V2: Pick a direction

Feedback

• Avoid using black T-shirt → an unpopular color for the audience
• Make the text stand out
• Think about the layout relation between bird and text
• Focus on the featuring details of the falcon:
  • “mask” pattern on the face
  • yellow beak and eye rings
• Like the the circular text design

Peregrine Falcon Overview, All About Birds, Cornell Lab of Ornithology

A visual study of the peregrine falcon

Photoshop digital illustration